Google Ads Management Company in Patiala, Punjab
Gemini Geeks Technologies Pvt. Ltd. is the leading Web Design and Development Company in Patiala which has also stood out among the rest in providing digital marketing services to its clients and PPC services are one of them. Paid ads or PPC advertising is a value-based strategy or in simple words auction based strategy in which digital advertisements are bought on the basis of pay-per-click. In this digital marketing method, sponsors only pay when someone engages with an ad. Advertisers do not have to pay if an ad is only viewed on the webpage.
Best Google Adwords Marketing Service in Patiala, Punjab
Since, PPC is a widely used paid campaign strategy online, we expertise in using Google Ads as an advertising platform and provide PPC solutions to our clients. Our experts formulate result-oriented strategies that are not only budget friendly but also drive targeted traffic to the business websites.
With a team of experienced professionals, we have been serving our clients across the nation as well as abroad with effective paid search campaigns. We always make a consistent effort in placing your ad at the highest ranking position in Google search engine results for the relevant keywords in the targeted locations with the effective bid management techniques.
Common terminologies involved with Search Engine Marketing:
- Pay Per Click (PPC) In the process of PPC Advertising, an advertiser is only charged when an online user engages with the ad by clicking on the ad.
- Cost per Click (CPC) CPC is mainly referred to as the amount that an advertiser pays when a user clicks on the ad.
- Maximum Cost Per Click (Max CPC) It is the maximum bid adjustment which ensures that an advertiser would not pay more than the Max CPC for any click.
Reliable PPC Solutions in India
Search Campaign Structure Mainly includes Ad Groups, Keywords, Ads, Ads Extensions, Estimated Budget, Targeted Location, Ad Scheduling, and Bid Strategy. Ad group consists of one or more ad groups. An ad group consists of text ads, call ads or responsive ads that include the targeted keywords and the landing page. The keywords that are used are in accordance with the search query report which consists of the analytical report of most searched keywords, their competitive metrics analytics. Ad extensions category includes: Site-link extensions, Location Extensions, Call extensions, Call out Extensions, Price Extensions and many more.
- Site-link Extensions: Being clickable extensions, these Site-link extensions are linked to the Web Pages on the website. At a time the number of extensions varies from 2 to 6 on a desktop window and up to 8 on a mobile device. These may be added at the account, campaign or ad group level. A description of the Site-link extension is optional. One can easily create Site-link extensions specific to the mobile devices and they may be scheduled to show on different dates and days of the week.
- Call out Extensions: These are non-clickable. They basically specify the offers and benefits to users. At max one call out extension will show up on mobile but only two headers may show up on the desktop. This may be set up at the account level or campaign level or at the ad group level.
- Call Extensions: It shows the phone number along with the ad. Google may display the phone number and the call conversions from the call extensions when the call reporting is turned on.
- Location Extension To display the physical location along with your Ads one may use this extension. Google My Business account is prior setup to enable the location extension. Location Extensions displays the ad in search engine results and Google Maps.
- Price Extension Being the clickable extensions, these highlight the prices for services or products that one may offer.
Our main approach in running Google Search Paid Campaign mainly involves:
- Complete research of the competitive businesses is done through a digital competitor analysis.
- Analyzing the search keywords along with its average monthly searches.
- Setting up the revenue with the ad campaign and calculating the cost per lead generation.
- Tracking CTR, calls, conversion rate.
- Optimizing the Ad campaign for better performance on the search engine.
Advantages Of Running Branding Campaigns:
- It increases the online visibility of the website.
- Success rates are high due to the precised targets that we set.
- ROI of the paid campaigns is easy to track.
- Consistent tracking of the effectiveness of the PPC campaigns.
- It is cost-effective as we strategize the campaigns as per the budget.
- Drives the attention of ideal customers to the website.
Why a company needs to avail PPC Services?
- The company pays for performance only.
- It is effective yet quick.
- Marketing campaigns are optimized for good ROI.
- Brings target audience within less time.
- High conversion ratio due to relevant traffic.
- Low-budget keywords are focused.
Leading PPC Services By Professionals
Under the guidance of Mr. Kanwarjot Singh, who is the Managing director of the company and is also Google Ads certified professional with 10 years of rich experience in managing the paid campaigns, our campaign management team strategizes the endorsements and do necessary modifications to the keywords, campaign running schedule, spots and change the budget as per requirement.
We offer exclusive PPC advertising services to our clients. A thorough analysis is done on the current ads which lead to a rise in the CTR and henceforth, increasing the conversion rates.
